UFL the United Football League UFL

Soon sports bettors will have something new to bet on in the form of the United Football League. Though the NFL has quashed four other attempts to compete with it, this time things may be different.

The New York Times Sports Magazine reports in its June 3 issue that Wall Streeter Bill Hambrecht and Google executive Tim Armstrong are launching the United Football League, which has already secured Los Angeles, Las Vegas and Mexico City (to give it that international flair). Orlando and San Antonio are two other cities being considered that do not currently have an NFL team. The UFL hopes to start off with eight teams.

Hambrecht and Armstrong will be in good company. Mark Cuban has been lined up as their first team owner and they are looking for seven more.

ÒThere are quite a few good-sized non-N.F.L. cities that can support a pro team," insists Cuban.